Strategic Guide: Navigate Key Ice Cream Stick Trends From Volume To Value

Based on the actual production and sales specifications and market trends in the ice cream stick industry, we have compiled a more systematic overview of popular specifications from four dimensions: regular best-selling models, customized models, models for specific scenarios, and models with upgraded processes. This also aligns with the key futures, such as the Magnum series, rounded edges/round sticks, and hot stamped logo printing for added value, precisely matching the mass production and customization needs of ice cream factories.

 

Popular Trends in Ice Cream Stick Specifications (Mainstream Mass Production + Customized Upgrades)

 

Core Trends: The 114/93mm basic size remains the core of sales; the Magnum series (standard/mini/extra-large) has become the standard for high-end models; large-size extended models and small sizes specifically for children have achieved scene segmentation; wide and thick models and round-edged/round stick models have seen a surge in demand due to the upgrade in experience; hot stamping logos/winning information has become a value-added process applicable to all specifications.

 

I. Basic Core Model (Highest Market Share, Versatile and Universal)

These are the basic models mass-produced by ice cream factories, compatible with the vast majority of regular ice creams/popsicles. There are no special specifications, offering the best value for money, making them the core of production and sales.

 

Classic Universal Model: 114*10*2mm Regular, 93*10*2mm Regular (Industry-standard basic size, no additional width/thickness adjustments)

Basic Extended Model: 140*10*2mm (Extended size based on the classic model, suitable for heavier regular ice creams, improving consumer hand-holding comfort)

 

II. Magnum Series (Standard for Premium Ice Cream, Available in Three Sizes to Suit Different Market Positions)

Magnum type is the signature size for premium ice cream. From the standard size, it has evolved into mini (for children/smaller weight) and extra-large (for larger weight premium ice cream). To enhance product recognition, ice cream manufacturers have also customized a wider and thicker version, becoming the mainstream upgrade trend.

 

Standard Magnum: 94*11-17*2mm standard magnum type (Standard for premium regular ice cream)

Mini Magnum: 73*11-17*2mm mini magnum type (Suitable for premium children's ice cream, smaller weight premium ice cream)

Extra-large Magnum: 114*11-17*2mm jumbo magnum type (Suitable for larger weight premium ice cream, family-sized premium ice cream)

 

Magnum Customized Replacement Models: 93*14*2mm, 114*14*2mm (Exclusively customized for the ice cream factory, replacing the standard 94mm model, enhancing product uniqueness, 14mm in width + 2mm in thickness, for a more stable grip)

 

 

III. Specific Versions for Different Scenarios (Children's Version + Large Size Version, Precisely Matching Target Audiences/Products)

 

Targeting two major scenarios: children's consumption and large-weight ice cream, we have developed exclusive small/extended sizes to better fit the target audience and adapt to the personalized positioning of ice cream products.

 

(I) Children's Exclusive Version (Small size, lightweight, suitable for children's hands)

Magnum Children's Version: 73*11-17*2mm mini magnum stick (Premium children's ice cream version)

Basic Children's Version: 65*10*2mm (Regular mass-produced children's ice cream, high cost-performance ratio)

 

(II) Larger Size Extended Version (Suitable for heavy/specialty ice creams, easy to hold)

Basic Version Extended Version: 140*10 *2mm (Mainstream extended version, already in mass production and selling well)

 

IV. Upgraded Process Version (Enhanced Experience, Becoming a Must-Have for Mid-to-High-End Products, Demand Continues to Rise)

On the basis of basic/customized specifications, improving the product quality through upgrades in edges, shape, and production technique is the core direction for ice cream factories to create product differentiation, and it is also a frequently requested demand from customers.

 

(I) Edge Upgrade: Round Edge Version

Developed based on the 93*14*2mm and 114*14*2mm wide and thickened versions, this design solves the problem of uncomfortable edges on the regular version, enhancing the user experience of high-end ice cream and becoming a standard upgrade for mid-to-high-end products.

 

(II) Shape Upgrade: Round Stick Version

Completely different from the regular flat stick, this version is more comfortable to hold and has a higher aesthetic appeal. Currently, 140*6mm and 150*6mm are the two best-selling sizes, popular choices for trendy ice creams and premium options, with demand showing a rapid growth trend.

 

(III) Value-Added Process for All Sizes: Unique logo printed sticks

No longer exclusive to high-end products, this has become a universal value-added method for all sizes. Customer demand has upgraded from basic hot stamping of logos to hot stamping of prize-winning information/promotional codes. Ice cream factories can achieve the dual effects of product promotion and brand exposure through this process, making it the most mainstream customized value-added method currently.

 

Appendix: Core Specifications and Best-Selling Priority Ranking

 

Basic Must-Produce Models: 114mm Regular > 93mm Regular

High-End Standard Models: 94mm Standard Magnum > 73mm Mini Magnum > 114mm Extra Large Magnum

Customized Upgrade Models: 93*14*2mm (Rounded Edge) > 114*14*2mm (Rounded Edge) > 140*6mm Round Stick > 150*6mm Round Stick

Scene-Specific Models: 140*10*2mm Extended > 65*10*2mm Children's Model

Common Value-Added Processes: Hot Stamping Logo > Hot Stamping Prize Winning Information

 

Have custom Ice Cream Stick needs? Or feedback you'd like to share? We're always listening. Your voice could be the start of our next upgrade.